Case study · Barbering and grooming · Southend-on-Sea
Industrial Barbers
A barbershop that pops up inside London workspaces, and a one-page site where every scroll ends at a booked chair.
The brief
Industrial Barbers brings the barbershop to the office. Founded in 2019, the team runs pop-up residency days inside London workspaces, and their site counts more than 50 resident buildings across the WeWork, GPE, Spacemade and Mindspace networks, from Liverpool Street to Wimbledon Village. Members get pre-booked 30-minute cuts in a communal space. Building managers get a perk their community actually uses.
The brief had two audiences and one goal. Workspace managers needed to understand the offer quickly and have a low-friction way to book a first event. Members needed to see how a residency day works and how to claim a chair. Chairs fill event by event, so every section of the site had to point at the same place: the booking.
What we built
We built a single long page with a dark, tailored look: ink and coal backgrounds, fine gold hairlines, and an animated barber-stripe rule that nods to the pole without turning into a theme. Condensed uppercase headlines carry the structure, a script face adds the accents, and a clean geometric body face does the reading. The navigation is a set of anchors that walk the pitch in order: the experience, how it works, locations, gallery, pricing, contact.
The booking journey is the spine. A locations browser groups residencies by workspace network so a manager can check their own building in seconds, with a marquee of building names running above it. The pricing section presents one rate with everything included, and the trial event card sends managers straight into a short enquiry form. Members get their own clear route: pre-booked 30-minute appointments on the day, booked by Instagram message, with a gallery of photographs from real residency days showing exactly what to expect.
Behind the form sits a small serverless endpoint that delivers each enquiry with structured fields for company, building and preferred date, so leads arrive ready to schedule rather than as a blob of free text.
The details that mattered
The trial event button does more than scroll. Tapping it jumps to the contact section and pre-writes the enquiry message, asking for a £300 trial day running 10am to 2pm, so a busy manager only adds their name, building and a date.
The form fails politely. While sending it shows a progress state, and if the endpoint cannot be reached it swaps in a direct email address with a plain apology, so no enquiry dies on an error screen.
Headlines are set in a condensed uppercase face with wide letterspacing and sized with fluid clamp values, so the type holds its proportions from a phone screen to a widescreen monitor.
The gallery is a masonry column layout of residency-day photographs, lazy-loaded so the photo-heavy page stays quick, and page analytics is a single lightweight beacon call rather than a third-party script.
Small print earns trust: microcopy under the form says details are used only to reply to the enquiry, never shared and never spammed, in the same voice as the rest of the page.